Comparaison between packs

Test A
Test B
Test C
Access
Entry
Economic
Medium
Premium

Content:
Company information. A description of the activity (publicity text of up to 320 characters), list of keywords representing the products and services, address, type of activity, workforce, etc.
Ranking:
This is the position of an ad in the results page.
When a user runs a search by entering a keyword, and this keyword corresponds with a product included in an ad, the ad appears in the results.
The ad's position on the page will be higher if the keywords chosen by the advertiser coincide with those in the user's request (pertinence).
When two competitor ads have chosen the same keyword, the ad with the highest value (in terms of price paid) obtains the best position on the page (i.e., the best ranking).
Attractiveness:
This is the extent to which an ad is considered attractive.
Users will mainly look at ads that contain the most attractive elements such as the logo, the number of keywords, the number of websites and the size of the description.
Other elements that make an ad attractive: Free Call button, Videospot, Showroom, etc.
Search engine optimisation:
This is the optimisation of an ad for search engines.
The more information (i.e. content) an ad contains, the higher its chances of being indexed by search engines such as Google, Yahoo or MSN.

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Medium pack ad

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Compare products

Reactive elements

1Activity categories / keywords: 24
2 Description: publication of a text comprising 1,000 characters (spaces included) for the original version + summary text of 200 characters maximum, which will be translated into 15 languages: French, English, German, Spanish, Italian, Dutch, Danish, Swedish, Finnish, Greek, Portuguese, Russian, Simplified Chinese, Polish, Turkish.
3Company name: 165 characters max.

Contact details

4Postal address: 1
5Contact details (e-mail, phone, fax and/or mobile): 16
6Web links: 2

Information elements

7Gallery (jpg, gif, pdf, 30 Kb max or URL): 5 elements
8Commercial information: 14 elements
9Map/plan: 1
10Logo (100x100, 4 Kb max): 1

My account (myEUROPAGES)

Access: unlimited
Update: unlimited

The Buy & Sell service (marketplace)

Submission of offers, alerts and contact: unlimited
Full subscription: unlimited

Additional products (optional)

11Free Call button
12Videospot

My additional keywords
"Priority" option applied to keywords
Additional languages: Arabic and/or Traditional Chinese

comparisonTable_medium

Comparaison between packs

Test A
Test B
Test C
Access
Entry
Economic
Medium
Premium

Content:
Company information. A description of the activity (publicity text of up to 320 characters), list of keywords representing the products and services, address, type of activity, workforce, etc.
Ranking:
This is the position of an ad in the results page.
When a user runs a search by entering a keyword, and this keyword corresponds with a product included in an ad, the ad appears in the results.
The ad's position on the page will be higher if the keywords chosen by the advertiser coincide with those in the user's request (pertinence).
When two competitor ads have chosen the same keyword, the ad with the highest value (in terms of price paid) obtains the best position on the page (i.e., the best ranking).
Attractiveness:
This is the extent to which an ad is considered attractive.
Users will mainly look at ads that contain the most attractive elements such as the logo, the number of keywords, the number of websites and the size of the description.
Other elements that make an ad attractive: Free Call button, Videospot, Showroom, etc.
Search engine optimisation:
This is the optimisation of an ad for search engines.
The more information (i.e. content) an ad contains, the higher its chances of being indexed by search engines such as Google, Yahoo or MSN.