Comparaison between packs

• Test A
• Test B
• Test C
• Access
• Entry
• Economic
• Medium
• Premium

• Content:

  Company information. A description of the activity (publicity text of up to 320 characters), list of keywords representing the products and services, address, type of activity, workforce, etc.

• Ranking:

  This is the position of an ad in the results page.

  When a user runs a search by entering a keyword, and this keyword corresponds with a product included in an ad, the ad appears in the results.

  The ad's position on the page will be higher if the keywords chosen by the advertiser coincide with those in the user's request (pertinence).

  When two competitor ads have chosen the same keyword, the ad with the highest value (in terms of price paid) obtains the best position on the page (i.e., the best ranking).

• Attractiveness:

  This is the extent to which an ad is considered attractive.

  Users will mainly look at ads that contain the most attractive elements such as the logo, the number of keywords, the number of websites and the size of the description.

  Other elements that make an ad attractive: Free Call button, Videospot, Showroom, etc.

• Search engine optimisation:

  This is the optimisation of an ad for search engines.

  The more information (i.e. content) an ad contains, the higher its chances of being indexed by search engines such as Google, Yahoo or MSN.